Rocking the Cradle to Cradle Revolution in Davos | Fast Company

Via Scoop.it - Green Innovation

Consider that 90% of consumer products end up in waste disposal within six months. U.S. adoption of recycling has reached only 28%. And the UK Government estimates that the EU generates 2 billion tonnes of waste products every year. That’s almost literally throwing money away, not to mention a serious potential brand, reputation and trust liability. But it’s also an opportunity to rethink the terms of competition by innovating across the value chain and redesigning products and services from first principles.
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